How Branding a Good Logo can Boost up Your Business
Take the example of the best companies in the market today. There is one thing common amongst them all, unique and striking Logo. It is rightly said that a good logo will convey the information thousand words won’t be able to! What exactly does this Logo stands for? How it helps an organization to achieve success? What are ...
30 Examples of Vintage and Retro in Logo Design
With the digital world continuously advancing it is clear that there is still a longing to look back. Many design trends have come and gone, but one that has left its mark and is here to stay is the vintage and retro style. Our innovative technology has definitely played an important role in keeping this ...
I Watched, I Purchased, My Problem was Solved
I recently remembered a story about advertising that worked wonders in introducing me to a product that I purchased and loved. Being somewhat of a music and technology nerd, I follow several blogs that keep pace with what’s happening in the industry. I can’t remember exactly where, but in browsing one of those sites a ...
Time For Brand Marketers To Lead A Comeback
It’s a good thing the game between the NFL’s New England Patriots and the New York Giants was exciting because this year’s Super Bowl commercials were dull, and what a weird thing to say about the Super Bowl. Generally, it’s the very opposite of that. Perhaps it’s best not to read too much into Super ...
Inaccurate labels and why we need them (and need to improve them)
If I tell you, “I’m going to the baseball game,” it seems as though you’re likely to understand what I mean. Of course, you won’t. When George Will goes to a baseball game, it’s a religious experience. Me, I don’t even like baseball. Or maybe it’s my nephew’s ball game (the playoffs), or maybe going ...
Hanging in there – an eye catching brand advertising campaign by German magazine Wirtschaftswoche
It certainly did make me stop and look twice. They were looking pretty realistic from afar. Two men hanging either side of a poster. On closer inspection it was revealed that they were of course just dummies, but it all tied nicely together and reminded me of the Economist brand ads, but taken to a ...
After Kodak, Can Old Brands Survive by Re-inventing Themselves?
Kodak is the latest brand struggling for cash and has filed for bankruptcy protection. The photographic pioneer has over 130 years history – and they seemed to have made a successful transition from old school film and cameras to digital when digital cameras started to go mainstream – with the Kodak gallery as just one example of ...
Movies & Logos
It is no secret that as a society, we are exposed to hundreds -if not thousands- of brands and logos on a daily basis. Logos don’t only exist in the ‘real world’, they can also be found on the infinite number of fictional products and companies featured on TV shows and movies we watch and ...
SOCIAL BRAND LEADERSHIP
Simon Mainwaring is the author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan). Prior to founding We First, a social branding consultancy, Simon was a Nike creative at Wieden+Kennedy and Worldwide Creative Director for Motorola at Ogilvy. He blogs at simonmainwaring.com and tweets @simonmainwaring For decades, ...
